persuasion skills online learning

Persuasion Skills – Online Learning

Persuading others is a key skill for the workplace and can often be the difference between success or failure at work. With this e-learning course:

  • Describe what persuasion is and why it’s important
  • Identify the key skills required to persuade others
  • Examine the different models and frameworks that will help you improve
  • Bring together different tools to help improve your persuasion skills
  • Establishing the ethics behind persuasion
  • Assess your confidence levels with persuasion and review methods to support gaps
  • Implement learning in the workplace​

Course Introduction

Persuasion skills are an important element for all leaders in a business, as they help place an emphasis on getting people to do things without ‘telling’ or ‘forcing’ them to. When done correctly, this means that people are much more engaged in activities and tasks and will feel much better about providing support. Being able to persuade others, will mean that you have a far greater influence in the workplace.

Persuasion is not always a simple task though and requires excellent communication skills and an ability to quickly build rapport with others. Fortunately, there are a number of models and frameworks that can help you to persuade people to change their thinking or what they are doing.

This short e-learning provides the tools for learners to effectively develop their persuasion skills and to influence others in the workplace.​

Course Content

Module 1 – Persuasion Skills
  • Exploring what using persuasion means and why it is so important
  • Understand how to use communication and rapport to help persuade
  • Learn ‘Logos’, ‘Ethos’ and ‘Pathos’ and how they relate to persuasion
  • Understand the principles of persuasion and how to use them
  • Explore Rank’s intensify and downplay model and its many uses
  • Use Monroe’s Motivated Sequence framework to structure your persuading approach and engage others
  • Identify which approach to use to get the best out of your persuasion technique
  • Establish the ethics behind persuading
  • Supporting content for further developing your skills
  • Ideas for practice and implementation
Module 2 – Assessment and CPD certificate
  • A chance to test your knowledge of the topic with scoring
  • The e-learning course comes with free CPD certificates for the learners​


All content can be adapted and altered to suit your needs. Courses are white-label as standard, but can include logos and branding where required. We can also provide AI generated language translations on demand.


All content is regularly reviewed and updated to ensure technical accuracy, best practice and legal compliance for your learners. Updates are all automatically made to content.


Your employees will receive personalised and dated certificates upon successful completion of our CPD certified e-learning courses. All courses have relevant accreditations.


Deliver e-learning courses via your own branded learning portal provided by us or upload our regularly updated courses to your own LMS if you would prefer.

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