sales skills online learning

Sales Skills – Online Learning

Mastering sales skills is a key ingredient in business success. With this e-learning course:

  • Establish the importance of sales skills in driving revenue, building customer relationships, and contributing to business growth
  • Explain psychological concepts behind sales skills, such as understanding customer motivations, buying behaviors, and decision-making processes
  • Adopt a customer-centric mindset that prioritises understanding the buyer’s needs, challenges, and preferences
  • Utilise solution selling techniques to position products or services as valuable solutions to the customer’s specific issues and requirements
  • Apply a range of sales skills, tools, and techniques to achieve successful sales outcomes

Course Introduction

The significance of sales skills cannot be underestimated when it comes to the success of any company. The ability of employees to deploy effective sales skills plays a crucial role in helping to ensure that they communicate well and provide a positive service to customers.

It’s unsurprising that a well-trained workforce leads to increased sales. Employees who have received thorough training are equipped with the knowledge and expertise to effectively serve customers and handle various situations, ultimately increasing the likelihood of achieving positive outcomes.

Moreover, a slick sales process contributes to improved customer retention. When customers are satisfied with the products or services of a company and perceive the organisation as reliable, they are more likely to become repeat customers. Additionally, they may share their positive experiences, enhancing the company’s reputation and attracting new clients.

This e-learning course aims to provide the tools required to increase the learner’s confidence and expertise, to navigate the sales process with finesse, connect with customers on a deeper level, and ultimately close deals that drive your organisation towards continued success.

Course Content

Module 1 – Sales Skills
  • Understand the significance and practical implications of sales
  • Identify why sales skills are important and the impact they have on customer retention, trustworthiness, reputation and gaining new clients
  • Examine the psychological aspects of sales, how people think and why they act in certain ways
  • Establish the ‘buyer persona’ to help you become more familiar with potential customers
  • Use social selling to focus on your customers needs and how your product or service helps them solve a problem
  • Identify where you can add value to the sales process and what the benefit is to the customer
  • Explore a range of sales techniques, tips and tools to help improve your sales process and get results. These include…

– Knowing your service

– Prospecting

– Effective communication

– Common does and don’ts

– Responsiveness

– Active listening

– Questioning

– Handling objections

– Presenting

– Gaining trust

– Closing

– Maintaining post-sale relationships

  • Complete knowledge checks and case studies throughout to help embed learning
Module 2 – Assessment and CPD certificate
  • A chance to test your knowledge of the topic with scoring
  • The e-learning course comes with free CPD certificates for the learners​


All content can be adapted and altered to suit your needs. Courses are white-label as standard, but can include logos and branding where required. We can also provide AI generated language translations on demand.


All content is regularly reviewed and updated to ensure technical accuracy, best practice and legal compliance for your learners. Updates are all automatically made to content.


Your employees will receive personalised and dated certificates upon successful completion of our CPD certified e-learning courses. All courses have relevant accreditations.


Deliver e-learning courses via your own branded learning portal provided by us or upload our regularly updated courses to your own LMS if you would prefer.

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