social media marketing

Social Media Marketing – Online Learning

Social media marketing skills have become a critical factor in the success of any person or business. With this course:

  • Define the concept of a ‘digital footprint’ and understand its significance in the online world
  • Optimise an online profile by curating and managing a digital presence across various platforms
  • Implement a strategic approach to build and expand a social media network, connecting with relevant audiences and stakeholders
  • Identify opportunities to leverage social media as a marketing tool to promote products, services, or personal brand effectively
  • Define your unique image and how to adapt it for different platforms and networks
  • Recognise the importance of adapting and promoting content regularly to maintain relevance and visibility
  • Describe the benefits of collaboration and networking on social media platforms, harnessing the power of partnerships to amplify reach and impact

Course Introduction

Social media platforms have become essential tools for businesses and individuals alike to connect with their audience, share their message, and build their brand. With over 4.8 billion active social media users worldwide, these platforms provide unprecedented opportunities to reach and engage with target customers.

Consequently, it is important that all of us can present ourselves in a positive light, optimise our social media profile, provide engaging content, target the right audience, and measure our success.

Whether learners need to better promote themselves, or their business, this e-learning course provides practical tips on how to develop an effective social media strategy. With all the information required to succeed with social media marketing.

Course Content

Module 1 – Building a Brand
  • Identify what a digital footprint is
  • Establish what a social media profile should contain
  • Explain how to optimise profiles for searches
  • Understand the difference between a username and a handle
  • Review examples of how to create an effective handle if the one you want has been taken.
Module 2 – Building a Network
  • Explore the three main parts of making a social media strategy
  • Determine how to choose the best networks for their purpose
  • Clarify how to create an effective connection request
  • Define why engagement with social media is important.
Module 3 – Techniques for Creating Content That Works
  • Establish what content marketing is
  • Explore how to find gaps in the market
  • Understand what ‘beneficial purpose’ means
  • List the E-A-T requirements
  • Review how to use hashtags effectively
  • Analyse examples of why images need to be adjusted for different platforms
  • Determine why closed captions are important on videos
  • Review examples of YMYL content and what should be avoided.
Module 4 – Promoting Yourself, or Your Organisation
  • Identify the importance of promoting content
  • Review examples of the different channels you can promote content through
  • Understand why you need to adapt content when cross posting
  • Establish why it’s important to collaborate and share with others
  • Describe what a brand ambassador is and give examples of the different types.​
Module 5 – Assessment and CPD certificate
  • A chance to test your knowledge of the topic with scoring
  • The e-learning course comes with free CPD certificates for the learners​​


All content can be adapted and altered to suit your needs. Courses are white-label as standard, but can include logos and branding where required. We can also provide AI generated language translations on demand.


All content is regularly reviewed and updated to ensure technical accuracy, best practice and legal compliance for your learners. Updates are all automatically made to content.


Your employees will receive personalised and dated certificates upon successful completion of our CPD certified e-learning courses. All courses have relevant accreditations.


Deliver e-learning courses via your own branded learning portal provided by us or upload our regularly updated courses to your own LMS if you would prefer.

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