become an instructional designer

How to Become an Instructional Designer: A Complete Guide

Posted on February 27th, 2024 in E-Learning, Learning & Development.

As organisations strive to enhance their competitive edge, learning and development plays a key role in ensuring employees have the knowledge and skills required to perform effectively. Key to this is the development of exceptional and timely learning content that gets results. Consequently, the demand for skilled instructional designers is on the rise. So, what’s the role of an instructional designer all about, and how do you become one?

An instructional designer plays a crucial role in the development of engaging and effective e-learning content and instructional materials that not only meet the educational needs of learners but also aligns with the business objectives of organisations. This article delves into the multifaceted role of an instructional designer, exploring the key functions, processes, tools, and techniques used in the design and development of training content for e-learning and instructional materials within a business context.

The Role of an Instructional Designer

At its core, an instructional designer is a professional responsible for creating educational programs that effectively impart knowledge or skills to learners. In a business environment, these individuals are tasked with designing and developing training materials and programs that help employees enhance their performance and productivity. Instructional designers work closely with stakeholders to identify learning needs, develop instructional strategies, and implement solutions that are both engaging and effective. They have a good understanding of instructional design theory, visual design skills and great communication skills to make the development process a success.

Key Functions of an Instructional Designer

Needs Analysis and Assessment

One of the primary functions of an instructional designer is conducting a thorough needs analysis. This involves collaborating with stakeholders to identify the specific learning objectives and outcomes desired. By assessing the current knowledge and skills of learners, instructional designers can tailor their content to bridge the gap between existing competencies and required performance levels.

Design and Development

With a clear understanding of the learning objectives, instructional designers proceed to design and develop the training intervention. This process includes selecting appropriate instructional strategies, developing content outlines, and creating engaging and interactive e-learning modules. Instructional designers utilise various multimedia elements such as text, audio, video, and animations to enhance the learning experience.

Implementation and Evaluation

After the development phase, instructional designers work with stakeholders to implement the training program. This includes facilitating access to the e-learning modules and ensuring that all technical requirements are met. Furthermore, instructional designers play a critical role in evaluating the effectiveness of the training program, gathering feedback from learners, and making necessary adjustments to improve the learning experience.

Processes and Procedures

The process of designing and developing online learning is systematic and involves several key steps:

  1. Conducting Needs Analysis: This initial stage is the analysis phase and involves identifying the learning goals and understanding the audience’s needs.
  2. Designing Instructional Strategies: Based on the needs analysis and target audience, instructional designers select the most effective teaching methods, instructional design models and technologies for the design phase.
  3. Developing Content: This phase involves the creation of the actual instructional materials, incorporating various multimedia elements to cater to different learning methodologies.
  4. Implementing the Training Program: Instructional designers work with technical teams to deploy the e-learning modules on suitable platforms.
  5. Evaluating the Program: After implementation, the effectiveness of the training program is assessed through feedback and performance metrics.

Tools and Techniques

Instructional designers employ a range of tools and techniques to create engaging and effective online learning. These include:

Learning Management Systems (LMS): The LMS is a software application or web-based technology used to plan, implement, and assess a specific learning process, providing educators, administrators, and learners with the tools to host, manage, deliver and access online learning and training content.

Authoring Tools: This is a software application used to create digital content and e-learning materials, enabling developers to integrate text, multimedia, and interactive elements into engaging educational modules without extensive programming knowledge. Tools like Adobe Captivate and Articulate Storyline are examples of this.

Graphic Design and Video Editing Tools: Tools such as Adobe Photoshop and Premiere Pro are used to create visual and video content to enhance learning materials.

Principles Adhered To

Instructional designers adhere to several key principles to ensure the effectiveness of their training programs, including:

Learner-Centric Design: Focusing on the needs and preferences of the learner to create more engaging and effective training content from the very start of the design phase.

Alignment with Business Objectives: Ensuring that the learning outcomes contribute to achieving the organisation’s goals.

Continuous Improvement: Regularly evaluating and updating training courses based on feedback and changing needs.

Relationship with Stakeholders

Effective communication and collaboration with stakeholders are crucial for the success of any instructional design project. Instructional designers must work closely with subject matter experts (SMEs), HR professionals, and business leaders to ensure that the training content aligns with organisational objectives and meets the learners’ needs. Stakeholders also play a critical role in gathering content expertise, securing resources, and ensuring the successful implementation of the training program.

Skills for Effective Instructional Design

Becoming an effective instructional designer requires a combination of skills encompassing both technical expertise and soft skills. Here are the key skills that individuals should develop to excel in this role:

  1. Instructional Design:
  • Understanding of Learning Theories: Knowledge of theories such as behaviourism, cognitivism, and constructivism as well as instructional design models to inform instructional strategies and support the learning journey.
  • Curriculum Development: Ability to structure learning experiences and sequence content effectively.
  • Assessment Design: Skill in creating assessments that measure learning objectives and provide meaningful feedback to learners.
  • Storyboarding: Proficiency in outlining the flow of content and interactions within a course.
  • Storyboarding Tools: Familiarity with tools like Adobe XD, Sketch, or even PowerPoint for creating visual representations of course content.
  1. Technological Proficiency:
  • Learning Management Systems (LMS): Understanding how to use and navigate LMS platforms for course delivery and administration.
  • Authoring Tools: Proficiency in tools like Articulate Storyline, Adobe Captivate, or similar software for developing interactive e-learning content with relevant technical skills.
  • Multimedia Creation: Ability to create multimedia content including graphics, videos, and animations using tools like Adobe Creative Suite or similar software that help with visual design of instructional materials.
  • Artificial Intelligence: As innovation advances, artificial intelligence tools such as ChatGPT are increasingly becoming a tool in the arsenal of instructional designers and support both the design phase and continuous development.
  • HTML/CSS: Basic understanding of web development languages to customise e-learning interfaces and troubleshoot technical issues.
  1. Communication and Collaboration:
  • Stakeholder Management: Ability to collaborate effectively with subject matter experts, trainers, project managers, and other stakeholders throughout the instructional design process.
  • Active Listening: Skill in listening attentively to understand the needs and preferences of learners and stakeholders.
  • Clear Communication: Ability to convey complex ideas and instructions clearly and concisely, both verbally and in writing.
  • Feedback Solicitation: Willingness to seek feedback from learners and stakeholders to improve the quality of instructional materials.
  1. Creativity and Problem-Solving:
  • Creative Thinking: Capacity to think creatively and devise innovative solutions and training materials to engage learners and achieve learning objectives.
  • Problem-Solving: Ability to identify challenges in the instructional design process and develop effective solutions to address them.
  • Adaptability: Willingness to adapt instructional strategies and materials based on learner feedback and changing organisational needs.
  1. Project Management:
  • Time Management: Skill in managing multiple projects simultaneously and meeting deadlines effectively.
  • Organisation: Ability to organise and prioritise tasks efficiently to ensure smooth project execution.
  • Attention to Detail: Commitment to maintaining accuracy and quality in all aspects of instructional design work.
  1. Continuous Learning:
  • Industry Knowledge: Stay updated with the latest trends and advancements in instructional design, e-learning technologies, and adult learning principles.
  • Professional Development: Pursue opportunities for professional development through workshops, conferences, certifications, and online courses.


The role of an instructional designer is vital in the development of effective and engaging e-learning content that meets both the educational needs of learners and the business objectives of organisations. Project management and technical skills combine with instructional design theory understanding to ensure effective learning experiences are created for the intended audience.

By employing systematic processes, utilising a variety of tools and techniques, adhering to key principles, and fostering strong relationships with stakeholders, instructional designers can significantly contribute to the success of training programs and online courses.

Aspiring instructional designers should focus on developing a broad skill set that includes technical proficiency, creative thinking, and analytical capabilities to excel in this dynamic and rewarding career path.